In the early days of SEO, “on-page SEO” was synonymous with keyword stuffing, hidden text, and robotic sounding copy. But like everything else in the SEO world, on-page SEO has undergone a renaissance. Today, the goal of on-page SEO is three-fold:
1. Strategically embed keywords into your pages so Google can easily understand the topic of that page.
2. Create a site design and user experience that encourages people who find your site to stick to your site like superglue.
3. Post awesome content that gets people to share your site on social media and, more importantly, link to it.
Now it’s time to show you how to create pages that are optimized for search without over-optimizing your site or turning readers off.