Building a Sustainable Brand — One Thoughtful Step at a Time

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Building a Sustainable Brand — One Thoughtful Step at a Time

In December 2011, Kayce White began selling her handmade, all-natural cleaning products at craft fairs around Brooklyn, N.Y. Within a year, her company, HAVEN Sustainable Home Goods, scrambled to fulfill the company’s first major order: About 16,000 units for home décor retailer West Elm, whose executive she had met at a fair.

From http://www.entrepreneur.com/

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