Steve Blank is known for informing entrepreneurs that, “The safest bet about your new business is that you’re wrong.” He contends, “A startup is not about executing a series of knowns. Most startups are facing a series of unknowns — unknown customer segments, unknown customer needs, unknown product feature set, etc…”
As a serial entrepreneur, academic, veteran, author and one of Forbes 2013 30 Most Influential People in Tech, Blank has carved out a well-documented career teaching others success in the startup world using his Lean LaunchPad curriculum. At its core, the Lean method teaches innovators that: 1) startups are not smaller versions of large companies. This means startups need different tools than those used in existing companies, and 2) there are no facts inside of their building. Therefore, they need to get outside to test whether their hypotheses are correct.