In my first tech startup, we raised $1 million. I worked 20-hour days and used every ounce of blood, sweat and tears that I had. The stress even caused a fistfight with my co-founder. He’s much bigger than I am, so I bit his ear like Mike Tyson. (Sorry, Yoni.)
After months and months of grueling work, we finally launched our product. We hired a top PR company for like a gazillion dollars a month and even got on a major media network. We spent all this time and money on building this product because we just knew it was what people wanted. Our friends and family thought it was an awesome idea, and, after all, we raised a cool million to get it started. It was a no-brainer, a surefire success that was going to make us billionaires.
Well, guess what? It failed. It failed HARD.